Mi Ryoung Chung

Assistant Teaching Professor

Counseling, Recreation and School Psychology

Email: mchung@fiu.edu

Research Areas

Dr. Chung’s research focuses on sport development and sport marketing. Her research aims to understand why people engage in sport and their experiences, particularly volunteers engaging in non-profit sport organizations and the cultural factors influencing individuals’ motivations to engage in volunteering activities. Also, her studies aim to understand consumers’ experiences that would provide brand managers with alternative marketing approaches. Dr. Chung’s articles have been published in Journal of Sport Management, International Journal of Sport Management, and Sport, Business & Management. Currently, she serves as the program internship coordinator.


  • PhD in Sport Management, University of Illinois at Urbana Champaign
  • MA in Global Sport Management, Seoul National University
  • BA in Sport Science, Seoul National University

Selected Publications

Chung, M., & Welty Peachey, J. (in press). The influence of brand experience on satisfaction, uncertainty, and brand loyalty: A focus on the golf club industry. Sport, Business & Management

Chung, M., Welty Peachey, J. (2020). Increasing sport engagement through virtual simulators: The influence of virtual golf on self-efficacy and motivation. International Journal of Sport Management, 3, 193-216

Welty Peachey, J., Burton, L., Wells, J., & Chung, M. (2018). Exploring servant leadership and needs satisfaction in the sport for development and peace context. Journal of Sport Management, 32(2), 96-108. https://doi.org/10.1123/jsm.2017-0153